In 2020, I directed and produced the social campaign for a Rick and Morty branded partnership with Pringles. The R&M show unit created a custom :30 ad for Superbowl LIV, which we supported in advance of the game and throughout the night of the Superbowl broadcast. I was the network director for the social posting around the event and collaborated with Grey Agency on the editorial direction of the spinoff Mortybot Twitter account on game night.

Throughout the year, we extended the campaign on social with additional spinoff content, including the rollout of a Mortybot AR face filter for Instagram to celebrate the return of the show on-air, and custom social creative to mark the launch of new Rick and Morty Pringles flavors later in the year.